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Plain advice for more calls and orders

Short, practical guides on websites, SEO, ads and video for service businesses and online stores. Written by the people who do the work.

Websites

Do you need a new website, or just 3 fixes?

A new website feels like the answer when the phone goes quiet. Often the problem is smaller, cheaper and faster to fix. Here are four checks to run first.

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Websites

Is your phone number tappable? A 30 second check

Most calls from a website start with one tap. How to check yours on your own phone, and the small change that fixes it.

SEO

Google Business Profile: a 10 minute weekly routine

The small weekly habits that keep your profile active, accurate and showing up on the map.

Ads

Cost per lead, not cost per click

Why the cheapest clicks can bring the most expensive customers, and the one number to watch instead.

Online stores

Product page fixes for Shopify stores on a phone

Where to put the Add to Cart button, reviews and shipping details so mobile shoppers buy.

Video

What to film first for short video ads

A simple shot list for service businesses that have never made a video ad.

Email flows

The 3 abandoned cart emails worth sending

What each email should say, and when to send it, to bring shoppers back to their cart.

Free video audit

Rather we just look at your site?

Send your website and get a free 2 minute video of the 3 fixes we'd make first, within 1 business day.